Bicycle Sharing Program
What a brilliant idea!
WASHINGTON — Starting next month, people here will be able to rent a bicycle day and night with the swipe of a membership card.
A new public-private venture called SmartBike DC will make 120 bicycles available at 10 spots in central locations in the city. The automated program, which district officials say is the first of its kind in the nation, will operate in a similar fashion to car-sharing programs like Zipcar….
Cities realize “they literally have to spend no money on designing, marketing or maintaining” a bike-sharing program… Bike-sharing has become a “public service subsidized by advertising,” said Bernard Parisot, the president and co-chief executive officer of JCDecaux North America, an outdoor advertiser that made a proposal to bring bike-sharing to Chicago.
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